Every day millions of blog posts, videos, social media updates, and other content compete for the attention of online readers. A compelling headline can make the difference between a click and a pass.
The best way to write a great headline is to think like your reader. Ask yourself, “What’s in it for me?” The answer to this question should jump off the page and be clear to the reader. A great headline will convey the benefits your reader will receive from reading your content or interacting with your product.
Breaking News
A breaking news headline captures attention by leveraging a sense of urgency and delivering a unique story or perspective. These headlines are often found on homepages or other key areas of a website.
How-To Headlines
Using action-oriented words such as learn, how, get, and try are powerful words to use in your headlines. These words trigger the human desire to acquire skills and knowledge, causing readers to engage with your content.
Controversial Headlines
Creating a controversy in your headline is a sure-fire way to capture the attention of your audience. Whether it’s about politics or a celebrity, a headline that piques interest will encourage people to check out your post.
Finality Style Headlines
Using words such as ultimate, best, guaranteed, or only can create a sense of urgency and excitement in your headlines. These types of headlines also tend to rank higher in search engine results, so it’s a win-win for both your visitors and search engines.