A summit meeting is an event that brings together leaders or influential people to discuss and present solutions to a specific issue. It can be held in person or online and is an effective way to build community around a cause, project, or business.
Summit meetings can be difficult to organize because they require a large amount of resources and effort. Additionally, it can be challenging to find the right venue that will accommodate a large number of attendees and provide enough space for collaboration. To avoid these challenges, it is important to prepare well in advance.
It is also crucial to create a compelling agenda that is relevant and engaging to your audience. For example, you could include keynote speakers and panel discussions on topics that are interesting to your audience, as well as networking opportunities. It is a good idea to select speakers who are knowledgeable about the subject matter and can engage and inspire their audience.
Finally, be sure to end your virtual summit with a clear call-to-action that prompts your attendees to take the next step. Whether that is to subscribe to your newsletter, register for your next event, or schedule a demo call, this will help you drive engagement and create new leads after the summit.
Summit meetings can be an effective tool for building trust and momentum in international relations, but they are not always easy to detect. In this article, Giorgos Samouel, a Cypriot diplomat and MA/PGD in Contemporary Diplomacy programme graduate, discusses why, despite their elusiveness, they are still an essential part of interstate diplomacy.