Editorial is content that reflects an author’s opinion on a topic and may be used to inform or persuade the reader. It can take many forms including opinion columns in newspapers and magazines, public statements or newsletters. A good editorial is clear and engaging. It also presents both sides of the argument and offers a solution to a problem.
It is important that editorial be distinct from commercial or advertorial content. The main reason is that if you try to sell to the audience through editorial they will lose trust in your brand. This is why it is important that your editorial content has a clear tone that differentiates it from commercial content.
Many people think of editorial when they hear the word op-ed, but there are many different types of editorial. For example, a professor may assign an editorial to their students as a way of assessing their writing skills. Or, a newspaper or magazine may have an editorial board that writes opinion pieces on a regular basis about specific topics of interest to the readership.
Another type of editorial is an entertainment piece. These are usually light in nature and can cover a variety of topics from pop culture to television or cooking. These pieces typically use humor or satire to draw the reader in and get their attention. They can also be based on fact and use statistics to support their point of view. Ultimately, a strong entertainment editorial will make the reader laugh or cry and feel like they have learned something new or interesting.