A news alert is a notification sent to you when content changes on the web. It can include news articles, blogs and updated scientific research that contain keywords you’ve chosen. It’s a useful tool for businesses that want to keep an eye on their brand, competitors and industry topics to stay on top of the latest developments.
Breaking news alerts are immediate notifications that inform audiences about significant and urgent events as they occur. They typically provide key details in real-time, prioritizing verified information over sensationalism to ensure that audiences grasp the situation quickly.
Media alerts, also known as media advisories or media releases, are announcements of upcoming events intended specially for journalists. They serve to convince reporters that your event is a genuine news story worthy of coverage.
Crafting media alerts is an essential skill for PR professionals to master. Whether you’re sending them via email or fax (print newspapers and magazines still use fax machines!) to journalists, they can be an effective way of getting your client’s message across to their intended audience.
To create a media alert, log into your Google account and click on “News alerts.” Enter the topic you’re interested in and choose how often you want to receive notifications—as it happens, once a day or once a week. You can also filter by region, language and source, just as you would with a regular Google search. You can even add additional keywords to narrow down your results.